TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the company revealed that it now features over 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a global rollout. This shift aligns with a increase in AI content, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the fastest-growing video streams on a competing service primarily display clips produced artificially. A significant portion of this output is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that numerous viewers like content made with AI tools, including digital art to science explainers, and we intend to give people the option to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
TikTok disclosed that there are presently over a billion videos on its app labeled as AI-generated. Collectively, over 100 million pieces of content are uploaded to the service each day, making AI-generated material a minor percentage of its total content library.
User Control Features
Members will be able to limit or boost the amount of AI content they see by opening the content preference setting in the platform and choosing AI-made media. Other topics that currently be controlled under the setting encompass current affairs, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate creators to identify convincing artificially created content, and it forbids harmful fake videos of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
In addition, the service will from now on add an artificially created tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from trying to circumvent the tagging system.
AI Literacy Programs
TikTok is also establishing a $2 million educational fund for experts and institutions to develop learning resources about using AI responsibly. This program will support educational bodies dedicated to training computer science.
Moderation Strategy
The platform has supported its content review process, amid debate over intentions to make redundant hundreds of safety staff in Britain. The company is set to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. The company stated a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”
